Twitter's Smart Redesign

Yes­ter­day, Twit­ter rolled out some design changes to its inter­face. It wasn’t any­thing major, but it was great work and here’s why: First, the inter­face evolved more than it changed. Users weren’t hit with a dras­tic new lay­out or crazy color scheme—just sub­tle mod­i­fi­ca­tions and pol­ish to the page. The tabs were moved to the right side­bar, stat infor­ma­tion was reor­ga­nized and but­tons and icons cleaned up. Sec­ond, new fea­tures were added qui­etly so they didn’t dis­tract from the orig­i­nal user expe­ri­ence. The new design cus­tomizer remained in it’s orig­i­nal loca­tion but with some added func­tion­al­ity in the form of a color picker and cus­tom wall­pa­per selec­tion tool. Users were left to dis­cover this on their own, with­out the need of new links, but­tons or ban­ners.

Twit­ter has suc­cess­fully man­aged to bring a fresh look and feel to their inter­face with­out mak­ing every­one relearn a new lay­out and design. Twit­ter was built on sim­plic­ity and this new design proves they are com­mit­ted to main­tain­ing that rep­u­ta­tion.

tagged: twitter, web design