Simplifying the Web

The Inter­net is huge. There are an esti­mated 60 to 70 mil­lion web­sites online and that number is grow­ing every­day. The major­ity of these sites are not designed with the goal of making it easy to find infor­ma­tion and most just frus­trate users until they give up or find another resource that’s easier to use. So why is this? Why, when the main pur­pose of the Inter­net is to make information avail­able at your finger tips, are sites so bad at doing just that? The answer is not as clear cut as you may think, but there are some obvi­ous pit­falls that design­ers and web­mas­ters fall in to when pub­lish­ing sites on the Internet.

  1. Remem­ber, you’re not design­ing for your­self you’re design­ing for your users. You may think the cool back­ground music play­ing when your page loads is great, but I guarantee your visitors are annoyed.
  2. Less is always more. Use less images, less media and less screen real estate. Make your con­tent the focus and forget about the rest.
  3. Use valid markup and seman­tic tags. Learn about what’s going on under­neath the hood of your site—knowing how the machines see your infor­ma­tion will help you under­stand how to make it better.
  4. Pay atten­tion to the expe­ri­ence of using your site. Is con­tent easy to find? Can you link to a par­tic­u­lar post or page? Is the nav­i­ga­tion clear and simple to use? Some of the most basic aspects of good web design are often overlooked.

This is by no means a com­plete list, but should be looked at as more of a start­ing point when build­ing or redesign­ing a site. Lets bring sim­plic­ity back to the Web and take a closer look at the Text in HTML. In a world where every­one can have a web­site and every­one has some­thing to say, how are you going to make your con­tent stand out and easy to find?

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